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Consumer protection laws are designed to ensure fair competition and the free flow of truthful information in the
marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from
gaining an advantage over competitors and may provide additional protection for the weak and those unable to take
care of themselves. Consumer Protection laws are a form of government regulation which protects the interests of
consumers. For example, a government may require businesses to disclose detailed information about products—particularly
in areas where safety or public health is an issue, such as food. Consumer protection is linked to the idea of
"consumer rights" (that consumers have various rights as consumers), and to the formation of consumer organizations
which help consumers make better choices in the marketplace.
Consumer interests can also be protected by promoting competition in the markets which directly and indirectly serve
consumers, consistent with economic efficiency, but this topic is treated in Competition law.
Consumer protection can also be asserted via non-government organizations and individuals as consumer activism.
Source
http://en.wikipedia.org/wiki/Consumer_law
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